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May 2012 Newsletter, Vol. 4, No. 4

In this issue:
Mayday! Mayday! USB & WIFI Users Want SMS Texts!
Temperature@lert Selected as a 2012 MITX Innovation Awards Finalist
Tip: 4 Considerations for Effective Sensor Placement
Gauge the Rain with Our Tipping Bucket Sensor
Announcement: Social Media March Promotion Winner

Mayday! Mayday! USB & WIFI Users Want SMS Texts!

We have been hearing a lot recently about USB and WIFI users' demands for SMS text capabilities. So we decided to share this helpful tip with you: most cell phone carriers offer free e-mail to SMS gateways which basically forward plain text e-mails to cell phones. Essentially all you require is the cell phone number and the number's mobile carrier in order to start sending SMS texts from your device.

For example, one AT&T format is [10-digit phone number]

Best part about using SMS gateways, is that it's of no extra cost to use such a feature. A basic list of SMS gateways are available here: If you do not see your provider, please contact them and ask about an Email2SMS feature.

By following this method, you will be able to have your Temperature@lert USB and WIFI devices text you alerts. If you have any questions please email us at, we're always here to help!

Temperature@lert Selected as a 2012 MITX Innovation Awards Finalist

Temperautre@lert's Solar Cellular Edition has been selected as a finalist in the Doing Good and Best Bootstrapped Start-Up categories for the MITX Innovation Awards. Held annually by the Massachusetts Innovation & Technology Exchange, the MITX Innovation Awards celebrate the innovations powering the future of marketing and revolutionizing the way we work and play.

"The 2012 finalists represent some of the best innovators in the region, these forward-thinking companies are developing unique, new solutions to problems that are game changing," said MITX President Debi Kleiman. "We were so impressed  by this group during a very competitive year, it was amazing to see the range and depth of new things being created here, and we're very proud to honor their great achievements."

Temperature@lert’s TM-CELL500 solar powered, cellular sensing and alerting system combines Temperature@lert’s latest generation cellular engine with a host of agricultural related sensors and control devices. The heart of the system is the Cellular Sensor Cloud, a secure server based service employing a web interface where users can log on from any computer to see the conditions of their crops. By using Temperature@lert’s industrial smart sensors, agriculturalists  now have the ability to use technology to effectively monitor and ensure proper crop growth. If an action is taken, such as turning on sprinklers to prevent frost from damaging crops for example, customers will receive email, SMS text message and phone calls letting them know what is going on.

Harry Schechter, President and CEO of Temperature@lert.  “Historically, our Cellular Edition has found its way into the agricultural markets through our traditional channels.  We have expand deeper and faster as a bootstrapped startup with the aid of vendors in this historically underserved market.  And we’re very excited about the opportunity to help save our country’s valuable fresh water resources.”

Temperature@lert will be recognized with the other finalists in the categories of Doing Good and Best Bootstrapped Startup at the ceremony traditionally attended by over 350 of the region’s top interactive marketing and technology professionals. Winners will be announced at the ceremony in the Westin Copley Place on Tuesday, June 12th at 6pm. Tickets can be purchased at

Tip: 4 Considerations for Effective Sensor Placement

What should one consider before placing their temperature/humidity sensor? Location, Location, Location!

In order to even set up your thresholds for your Temperature@lert device, one must study the space of their server room and consider the components within it. This process is what we had previously dubbed as "baselining," which should be done so that you can determine the proper ranges for temperature and humidity. So what spots are the most critical for consideration when it comes to sensor placement?

1. Hot Spots
At the bare minimum, place at least one sensor in a central location in the room. Note that every room has its own mini weather pattern, and conditions from one part to another can vary based on what the room contains and where vents/returns are located. The simplest rule of thumb is that heat rises. So, the higher the sensor placement, the warmer the temperature. Locating sensors near walk-in doors will also show warmer readings due to the influx of room temperature air when doors are open.

2. Cooling Vent Locations
Whether it is an air conditioner, economized cooler, or another chilling device, it will affect the sensor reading depending on proximity of the sensor to the vent. If you want to monitor whether your cooling unit may be going out at different times, place a device in the air duct and you can determine when the cooling unit is off. Too close to the cooling unit will cause the sensor to pick up when your cooling unit is cycling and you'll get false-alerts when it cycles to off. 

3. Exhausts
Besides cooling vents, you need to consider hot vents too from server cabinets or compressors. Placing a sensor near there or in between these areas can help one monitor when it gets too hot before a shut down occurs and causing a loss of data and revenue for your company. High temperatures can also cause damage to hardware.

4. Ancillary Humidification Systems
These systems help control humidity. Too much humidity can cause condensation, which leads to electrical shorts. Not enough humidity causes one to have quite the mini-electrifying experience with static electricity at its peak. Place your humidity sensor in a place that is not too close to the ancillary humidification system in order to prevent the sensor from getting shorted or getting a false overly-humid reading.

By monitoring temperature and humidity, one can have early warning of any pending disasters.

If you have a specific set up for your server room and need a recommendation, we're here to help! Just e-mail us at or LiveChat us Monday-Friday 9am-5pm.

Gauge the Rain with Our Tipping Bucket Sensor

Temperature@lert introduces their rainfall smart sensor adapter for Maximum Commercial Instruments’ Tipping Bucket. This is the third industrial smart sensor in a series designed for agricultural customers seeking to gauge rainfall and monitor additional critical conditions.
The Tipping Bucket adapter measures rainfall in order to determine how much water is needed for irrigation purposes. Crops need the correct temperature, as well as air, light, and water in order to trigger photosynthesis  and ensure proper growth. Since precipitation is unpredictable,  the smart sensor adapter allows the agriculture industry to monitor rainfall conditions and determine if they need to irrigate their crops using man-made resources. Equally damaging to crops is excessive rainfall and over-watering since it impedes crop growth. In order to determine the correct amount of water that crops need, the device can monitor the rainfall in a localized area.

By using Temperature@lert industrial smart sensors, agriculturalists now have the ability to use the plug-and-play technology to effectively monitor and ensure proper crop growth. When the Tipping Bucket adapter is used in conjunction with the soil moisture and wind speed probes, Temperature@lert's industrial smart sensors are able to proactively monitor and alert one to  the many conditions such as frost, freeze, flood, over-watering, and excessive dry conditions that can damage crops.  Temperature@lert Cellular Editions with their industrial smart sensors will save crops for the agricultural industry as well as reduce water and fuel expenses.
"The rapid growth and availability of the Temperature@lert industrial smart sensor series has really helped many users in the agriculture industry better monitor their farms and take a proactive stance against harsh environmental conditions. We are very excited to see the success in crop growth from our industrial users," says Harry Schechter, CEO and President of Temperature@lert.
Temperature@lert is a leader in the development  of smart plug-and-play sensors. Their devices instantly know what sensors are connected and automatically reconfigures the cloud-based logging and alerting system, Sensor Cloud, to display the new data properly. This allows the user to connect any sensor to any port, any time.

Announcement: Social Media March Promotion Winner

Congratulations to our Twitter follower @CDOROBEK :) You have won a $100 gift card to! Please Tweet us @TempAlertHarry once you see this, you have till May 31, 2012 11:59PM EST to contact us to redeem your prize.

Thanks to everyone who entered! Tune in to future newsletters, Facebook posts, and Tweets to hear more about our prizes and contests.