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  • Temperature@lert Surpasses Over $1 Billion in Assets Protected

    Temperature@lert, a leading provider of low-cost, high-performance temperature monitoring products, is now protecting over $1 Billion of customer assets.  Temperature@lert's mission is to provide companies and individuals with remote monitoring and alerting of temperature and other environmental conditions to alleviate customer worries about system malfunctions or product damage due to changes in temperature or other environmental conditions. 

    Temperature@lert was founded and funded in 2005 by CEO Harry Schechter in Washington, D.C. with the USB Edition as their first temperature-monitoring device developed. Currently Temperature@lert’s central office is located in Boston, MA and their current product and service offerings include: USB Edition, WiFi Edition, Cellular Edition, Solar Cellular Edition, and Sensor Cloud. Several of their products and services have won awards ranging from the MITX Innovation Awards to the American Business Awards’ Gold Stevie.

    Temperature@lert’s award-winning devices have aided users in major industries spanning from Information Technology (IT) to Biopharmaceuticals and Medical to Commercial Refrigeration.  Clients include Abbott Laboratories, Microsoft, Apple, Heil Environmental, Merck Corporation, University of Connecticut, Vanderbilt University, and University of Pennsylvania to name a few.

    “By giving 110% personally and having established a talented team willing to do the same, Temperature@lert has successfully grown in both research & development and users over the past eight years,” says CEO & President, Harry Schechter. “We now protect over $1 Billion of customer assets with over 40,000 devices in 50 countries with the world’s easiest to use solution. Temperature@lert’s mission to monitor environmental conditions and prevent problems related to such conditions is truly being realized and fulfilled. We strive to keep innovating and alleviating environmental conditions related disasters globally.”

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  • Boston MA: Meet Our Advertising Acrobat, Diane Deng @ FutureM

    Diane Deng, Temperature@lert's Advertising Acrobat will be flying off her aerial yoga swing and attending MITX's FutureM starting TODAY @ Hynes! This event will be held in Boston, MA at the Hynes Convention Center as well as the Microsoft NERD Center in Cambridge, MA from October 23rd-26th. Diane manages Temperature@lert's social media accounts while building client and affiliate relationships. If you have an interest in marketing or just want to meet the person behind the tweets and Facebook posts, come down to FutureM or a drop a tweet @TempAlertHarry to say hello.

     


    For more information about FutureM, please email diane@temperaturealert.com.



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  • MITX Blog Feature: Warming Up Users


    Directly from the MITX Blog: http://blog.mitx.org/Blog/bid/90274/Temperature-lert-Warming-Up-Your-Users


    This post is part of the September blog series. With FutureM coming in October (do you have your pass yet?!), we're thinking a lot about marketers and consumers, and this series reflects that. We asked our writers to answer this question: "what is it going to take for marketers to catch up to consumers?" We'll be sharing several posts each week of the month. Stay tuned for diverse viewpoints and creative answers to this question. This post is by Diane Deng, Advertising Acrobat (Online Marketing Coordinator). Born and raised a Bostonian, Diane graduated with a BS from Boston University in Communications with a specialty in Advertising. Aerodynamic Diane spends her spare time flying in the air through her practice of aerial yoga while pursuing her Masters in Visual Arts at Harvard. Not only is she a flying machine but a marketing machine as well. She recently launched her first national cross-promotional marketing campaign. When Diane is not gliding on yoga swings, she swiftly manages Temperature@lert's new media accounts while building client and affiliate relationships. For this airborne gal, she likes her temperature like she likes her aerial yoga, a warm 78 degrees.

    Temperature@lert has tons of users (30,000 devices worldwide), but converting them from user to consumer varies across all verticals. It seems more important now than ever to know your user in order for them to become your consumer. There’s no simple wax-on, wax-off technique nowadays and it’s definitely time to consider how to warm up your users.

    First let’s define user and consumer in the easiest manner:

    User: Purchased and uses product or service.
    Consumer: Purchased and consumes product or service.

    The definitions most certainly seem the same; however, there is a major difference. Users just use your product or service but have not become loyal to your brand. Therefore, a consumer is someone who not only uses your products and services but also actually consumes your brand. What is this consumption of brand? Well that’s brand loyalty. But getting brand loyalty with all the noise from media bombardments have made it slightly more difficult. No longer can you focus on just traditional marketing or just new media; you need both and you need them tailored to each vertical.

    In order to warm up your users, you need to get to know them first. Human nature dictates that most people desire to be noticed despite how big or small their order is. At Temperature@lert we treat all our users equally, because it wouldn’t be fair for someone to cut in line. However we always make sure to take care of all our users in a timely manner whether it’s e-mail correspondences or answering tech support tickets. We even check our work e-mails at night and on the weekends, that’s just our Temperature@lert team motto.

    When dealing with users in different verticals, you need to know what they want, what they need, and how to provide solutions quickly and effectively. In order to do this you just need to pay attention. Notice if there are trends going on with new medical policies in your bio-pharmaceutical vertical. Notice if there’s a more recent release of server software in your IT/Data Center vertical. Notice if there’s been a recent spike in non-proper food transportation monitoring in your commercial refrigeration vertical. By noticing such details, your users will appreciate the fact that you’re making the effort to assist them.  

    Knowing what they want and need is one thing; knowing how to reach them is part two. Certain verticals or users tend to only check their email on Wednesday afternoons around 3pm, others prefer Monday evenings around 5, while others might like Tuesday mornings at 11am. Look at the analytics and make a plan, do some A/B testing, and find out what works in each vertical then maximize it to your advantage. After all, you don’t know if something works till you try it. Never forget that there are users who still prefer the traditional methods of advertising, give them a call or send them a mailer. Knowing how they want to receive the information makes all the difference.

    Marketers don’t need to catch up to consumers; they need to convert users to consumers. Reach out and show them you care and you’ll soon be surprising your users by having solutions for them before they even need to request it. That’s how you create consumers with true brand loyalty. Temperature@lert firmly believes in averting disasters before they can happen, so turn your user into a consumer by showing your loyalty to them and they’ll warm up to you.



     

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  • MITX Feature on Temperature@lert's Innovation


    From the MITX Blog http://blog.mitx.org/Blog/bid/88176/Temperature-lert-Changes-Driving-Innovation

    This post is part of our June series on start-ups. We reached out to some of our favorite local start-uppers to find out how they're innovative. This post is by Diane Deng, Advertising Acrobat (Online Marketing Coordinator). Born and raised a Bostonian, Diane graduated with a BS from Boston University in Communications with a specialty in Advertising. Aerodynamic Diane spends her spare time flying in the air through her practice of aerial yoga while pursuing her Masters in Visual Arts at Harvard. Not only is she a flying machine but a marketing machine as well. She recently launched her first national cross-promotional marketing campaign. When Diane is not gliding on yoga swings, she swiftly manages Temperature@lert's new media accounts while building client and affiliate relationships. For this airborne gal, she likes her temperature like she likes her aerial yoga, a warm 78 degrees.

    Q. Why and how are YOU innovative?

    A: Change drives innovation and in order to be at the forefront of innovation, one must be passionate in all that they do.

    It's no secret that change is the root of innovation. Even Darwinism dictates that those who can adapt are the ones who survive in an ever-changing society. As the Online Marketing Coordinator at Temperature@lert, I found not only a job position but a place where everyone shares the same passion for innovation and growth. As a team and as our culture, we consistently adapt to change and work at a level of 110%, because that's what our users deserve as standard.

    When I was asked to write this blog post, I was ecstatic because I truly believe that Temperature@lert is at the forefront of innovation as a bootstrapped start-up. Without an ounce of VC funding, Harry Schechter, President & CEO of Temperature@lert, founded Temperature@lert in 2005. His story is truly inspirational, from a humble beginning of heat-shrink packaging our first USB devices with a hair dryer with his mother-in-law to having over 20,000 Temperature@lert products sold to users in over 40 countries. Currently, Temperature@lert systems are protecting over $250,000,000 of customer assets.

    Temperature@lert has not only grown in sales but in in team members and in products. All team members share the same vision. Our vision is to provide organizations with the simplest, most reliable monitoring tools available to alleviate customer worry about system malfunctions or product damage due to temperature and other environmental conditions (floods, humidity, over-watering, wind, frost, etc.). This vision is what drives our passion because we can see the impact our product has on daily activities to global changes.

    Proactively working together, we hope to make our vision into a name recognizable by everyone from BBQ smokers to server room administrators. Innovation has driven the creation of USB, WIFI, CELL, and SOLAR CELL editions as well as our Sensor Cloud service. And we will continue to develop more features as our passion for innovation drives us to help our users avert environmental-condition related disasters.



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  • Temperature@lert is Named a MITX Winner of the 2012 Innovation Awards

    Temperature@lert has been selected as a winner in the category of Best Bootstrapped Start-Up and Best “Doing Good” Innovation at the 2012 MITX Innovation Awards. Temperature@lert was one of two organizations that won two awards this year.

    Temperautre@lert, whose mission is to provide low-cost, high performance temperature monitoring, won these awards based on it’s Solar Cellular Edition product.  Temperature@lert’s TM-CELL500 solar powered, cellular sensing and alerting system combines Temperature@lert’s latest generation cellular engine with a host of agricultural related sensors and control devices.  By using Temperature@lert’s industrial smart sensors, agriculturalists now have the ability to use technology to effectively monitor and ensure proper crop growth. If an action is taken, such as turning on sprinklers to prevent frost from damaging crops, for example, customers will receive email, SMS text message, and phone calls letting them know what is going on.

    Approximately 100% farmers over-water their crops and plants.  The vast majority (90%) of water use by farmers in the United States is for irrigation. The combination of these two percentages illustrate significant water waste, run off, and wasted dollars. The agricultural industry is a major player for ground and surface water usage, which accounts for about 80% of the water consumption in the United States. Therefore, a solar cellular environmental monitoring device saves water and therefore, also saves fuel and dollars. By discovering the correct amount of water to use, a farmer can not only cut costs and spending but he/she can alleviate over-watering and stop  straining the water system.

    Existing environmental monitoring systems with such capabilities cost upwards of at least $10,000. However there are more affordable and cost-effective solutions, such as Temperature@lert’s Solar Cellular Edition.  This product provides similar functionality at a fraction of the cost and can be installed in minutes. Their unit can save enough water in a year for up to 9,000 people. This assumes a 200 acre farm, 6.21 gal water/cu ft on farm per year, 50% water reduction, and 50 gallons per day of water use per person.

    The annual MITX Innovation Awards program is the largest awards competition of its kind, celebrating the innovations powering the future of marketing and revolutionizing the way we work and play. The MITX Award winners were announced in 13 general categories, “Best of Show for Innovative Business,” the PwC Promise Award, and People’s Choice Awards for Class President & Vice President for the model class of 2011, at a sold out ceremony held on June 12th at the Westin Copley Place.

    “Temperature@lert is honored to recognized and receive two awards for its Solar Cellular Edition. As a start-up with the aid of vendors we have been able to manufacture the product and expand distribution faster to this industry,” said Temperature@lert’s President and CEO, Harry Schechter.  “We are very excited to be working within this industry to help growers with their crops and saving water one of our nation’s valuable resources.”  

    “The Innovation Awards offer an opportunity for us to come together and celebrate the incredible achievements of New England’s innovation economy. The ingenuity and focus possessed by this year’s winners is truly inspiring,” said MITX President Debi Kleiman. “MITX is very proud to host this program and showcase some of the best work that our community is producing right now.”

    Judges for the MITX Innovation Awards included over 100 industry professionals representing various disciplines including CEOs, marketers, technologists, strategists, investors, designers, and business professionals.

    The 2012 MITX Innovation Awards couldn’t happen without the help of these amazing sponsors. Platinum Sponsors: PwC, TripAdvisor. Event Sponsors: the Atom Group, Cassidy Turley FHO, DLA Piper. Media Sponsor: BostInno. Creative Partners: massAV, Metropolis Creative.



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  • Temperature@lert Selected as a 2012 MITX Innovation Awards Finalist



    Temperautre@lert's Solar Cellular Edition has been selected as a finalist in the Doing Good and Best Bootstrapped Start-Up categories for the MITX Innovation Awards. Held annually by the Massachusetts Innovation & Technology Exchange, the MITX Innovation Awards celebrate the innovations powering the future of marketing and revolutionizing the way we work and play.

    "The 2012 finalists represent some of the best innovators in the region, these forward-thinking companies are developing unique, new solutions to problems that are game changing," said MITX President Debi Kleiman. "We were so impressed  by this group during a very competitive year, it was amazing to see the range and depth of new things being created here, and we're very proud to honor their great achievements."

    Temperature@lert’s TM-CELL500 solar powered, cellular sensing and alerting system combines Temperature@lert’s latest generation cellular engine with a host of agricultural related sensors and control devices. The heart of the system is the Cellular Sensor Cloud, a secure server based service employing a web interface where users can log on from any computer to see the conditions of their crops. By using Temperature@lert’s industrial smart sensors, agriculturalists  now have the ability to use technology to effectively monitor and ensure proper crop growth. If an action is taken, such as turning on sprinklers to prevent frost from damaging crops for example, customers will receive email, SMS text message and phone calls letting them know what is going on.

    Harry Schechter, President and CEO of Temperature@lert.  “Historically, our Cellular Edition has found its way into the agricultural markets through our traditional channels.  We have expand deeper and faster as a bootstrapped startup with the aid of vendors in this historically underserved market.  And we’re very excited about the opportunity to help save our country’s valuable fresh water resources.”

    Temperature@lert will be recognized with the other finalists in the categories of Doing Good and Best Bootstrapped Startup at the ceremony traditionally attended by over 350 of the region’s top interactive marketing and technology professionals. Winners will be announced at the ceremony in the Westin Copley Place on Tuesday, June 12th at 6pm. Tickets can be purchased at www.mitxawards.org/innovation.






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