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  • Customer Interview #2: Eye Mall Media

    Eye Mall Media in Austin, TX specializes in Advertising displays in Shopping Malls.  They have backlit poster and LCD displays in over 250 malls. 

    Eye Mall Media is using our USB Device to track and measure the temperature of their server system.  They had some problems with efficiency and system shut down prior to monitoring the temperature of their infrastructure.

    We had the distinct pleasure of talking with Scott Hoopman, Business Systems Analyst for Eye Mall Media.  He was extremely helpful and understanding about our questions.  Our focus for this interview was mainly about Eye Mall Media, what they do, and how our device has helped them achieve their goals.  Below is the video:

    I will post the discussion transcript in the comments section later today.


    T@: What is your name, and company you work for?

    Scott: My name is Scott Hoopman.  I am the business system analyst for Eye Mall Media.

    T@: What does Eye Mall Media Specialize in?

    Scott: We specialize in advertising for malls. We erect the actual advertising structures, maintain them, and sell the advertising space.  We have thousands of panels in over 250 malls over the country.  That involves backlit posters and LCD displays.

    T@: What prompted you to purchase our device and which device did you purchase?

    Scott: The prompt was that we have a server room in Austin, which is our center for operations. We have offices in New York, LA, and other regional offices. Our server room had problems with our AC unit. We had a new system that worked well most of the time but some times the device would not operate.  A few times the unit shut down and we had no idea until the system shut down and email went down or an application was not available.  Often we would check out the server room in this scenario and hot air would come out of the server room.  We were looking for a way to be proactive and get on the front end before our servers shutdown.

    T@: Has our device given you an alert and what was your response?

    Scott: Your device has definitely helped us. We have had situations were we have had alerts and discovered that our AC is not operating efficiently.  I made a phone call before it got critical and the AC maintenance people came prior to an impending issue.

    T@: What was your worry level pre and post purchase of our device?

    Scott: In the beginning, our worry was around 7 or 8. We saw it as a variable we could not control.  We did not have the knowledge of watching the AC day in and day out.  With your device, we feel pretty comfortable and pretty confidant.  We now receive alerts on Saturdays sometimes and can fix the problem with a quick phone call.  Now that we have your device, our worry has dropped to around a 2 or 3.

    T@: How did you hear about T@ and why did you purchase from us?

    Scott: We found you via Google.  We were looking for a device that would have alerting capability.  Having email alerts sent out to multiple email addresses plus the price point really got us. Your customer support was immediate and helped me resolve my issues.  I am pleased with the device and would recommend the device to any company that has similar concerns with server room temperature problems.

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  • Customer Interview #1: Integra Clinical

    Integra Clinical Research in San Antonio, TX specializes in clinical studies and trials.  To name a few, they have conducted clinical trials in the following areas:

    • Parkinson’s Disease
    • Post-Herpetic Neuralgia (Shingles)
    • Seizures/Epilepsy
    • Insomnia/Sleep Disorders
    • Pain Management
    • Anxiety
    • Multiple Sclerosis
    • Alzheimer’s Disease
    • Diabetic Neuropathy
    • HIV Neuropathy
    • Migraine
    • Neuropathic pain
    • Depression
    • Stroke

    Integra Clinical is using Temperature@lert's Cellular device to measure the temperature of their medicinal storage facility.  Integra needs to monitor this temperature in order to insure the effectiveness and safety of their drugs prescribed to patients.

    Over the Thanksgiving holiday, they were gracious enough to allow us to Interview them about their business as well as their use of our device.  Below is the interview itself.  A transcript of the actual interview will be placed in the comments later today.


    Temperature@lert: What is your name and company?

    Jessica: My name is Jessica Verdoza and I work for Integra clinical research.  I am a research assistant so I help in the lab and take the temperatures. I have been here since 2006.

    Erica: My name is Erica Johnson and I am clinical site manager for Integra clinical.  I have been here for 1 year and 1 month.

    T@: What does Integra Clinical Research Specialize in?

    Jessica: We specialize in multiple sclerosis, Alzheimer’s, and Parkinson’s trials.

    Erica: Primarily we do neurological clinical trials. In the recent months we have expanded and done trials for in other areas such as diabetes and allergies.  Primarily we run trials for investigational drugs

    T@: Why did you choose our cellular device?

    Erica: With what we do, a lot of the drugs we are testing in these trials the protocols and sponsors are trying to find out how the drug works and one of the components of that is how does it need to be stored.  When it comes out of the laboratory trials and we start to use them on human subjects, we know it needs to be refrigerated, but what temperature is going to put it in a place that isn’t effect.  These are still questions that the sponsor needs to know.  In order to maintain the quality of the data, all of our product has to be at a separate temperature at all times.  If it is refrigerated or in ambient room temperature, the drug needs to be in a certain range at all times.  What do you do on a Friday afternoon when the lights are off and you go home?  We need to know the drug is still at that temperature.  If the FDA comes in, we need to know that our product is safe for our patients.  This device allows us to do this when we are not physically here.

    T@: How are you using the device? Using it in refrigerator or storage room?

    Erica: Both.  We have one in our refrigerator and one in our storage room.  We are anxiously awaiting to test the new model with the new ranges for our drugs.

    T@: Was it difficult to setup?

    Erica: Not at all.  It took 5 minutes.

    T@: How did you find out about T@ and why did you choose us?

    Erica: One of our coordinators had a contact and was contacted by the company who said we had a prototype.  We were willing to partake in the prototype and eventually purchased the models when it became an actual project.  We recently moved during the summer to a new facility, and my first priority was getting the device set up for the new location.  We had to make sure to come in ahead of time to set it up prior to the drugs being transported.

    T@: Have you received any alerts and how did you respond?

    Erica: Yes we have.  During the move, we just put it in the room and the construction company was working on getting the temperature balanced in the room.  The alert went off and I made quick phone calls to figure out exactly what happened.  The construction guys were tweaking with the A/C unit.  On another occasion, while we were in a meeting, the device went off due to a power surge.  Luckily, nothing was out of range for more than 10 seconds but we were alerted to figure out what exactly went on.

    T@: From a research standpoint, how is temperature important to you?

    Jessica: It is important to keep it in range because of the safety of our patients.  We need to keep it in range to insure the safety of our drugs.

    T@: Who determines the range of the drugs?

    Jessica: The sponsors tell us the exact range for the drugs.

    T@: What was your worry level about the temperature pre and post purchase of our device?

    Erica: Before your device, it was a great concern to us. As the site manager, I needed to identify weaknesses.  The largest weakness I found was not having an alarm for changes in temperature.  I felt that we had to have this and your device definitely fixed it.  I did some research, but did not have to go through months and months of research.  Your support team walked us all through the device and the setup and we felt really comfortable with your device.

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  • Temperature@lert: There When You Need It

    Temperature@lert is there for you when you need it and there when you can't be there. Does that sound like an exaggeration or an overstated guarantee? We can assure you that it is not. Temperature@lert is working whether you are in the office or not. It works whether you are awake or asleep. Temperature@lert continuously monitors ambient temperature, compiles the information about the temperature of the air surrounding your computer, and it will alert you if the temperature veers away from the range that you have set as acceptable.

    That really is a lot of work for one little device to do, and yet Temperature@lert is a powerful little dynamo.

    We understand that you may be skeptical. Don't just take our word that Temperature@lert is a great, must-have product. Just consider some of our customers: E-TRADe, Boeing, AAA, IBM and Sirius Satellite Radio. These firms all use Temperature@lert.

    Last spring, PC Magazine lauded Temperature@lert for being "tres-cool." The writer at PC Magazine did not hear about us because we took him to lunch or sent him e-mails begging him to talk about our product. No, he heard about Temperature@lert the old-fashioned way, through word of mouth, and thought he would tell his readers about us.

    As the writer from PC Magazine noted, some pieces of IT equipment already have temperature sensors built into them. However, this does not mean that these sensors can prevent your servers from crashing should the ambient temperature in your data closet become too extreme.

    As one happy customer, Bill Nelson from Miami, Florida, told us,

    "I really like your product, it saved my server room last week. The fancy building/security systems didn't kick in until 15 minutes after your alert. I was already on my way to fix the problem before our security department even knew there was one."

    Of course, you and we, would like it if you never had to experience any problems or stressful moments with your computer equipment, but we know that this is simply not possible. You are not in control of the temperature. But you can put measures like Temperature@lert in place to make certain that falling or rising temperatures do not get the best of your computers and equipment.  As Leslie Dawson of Chicago, Illinois told us, "I sleep easier on weekends now with Temperature@lert." When you buy Temperature@lert you will be able to rest easier too.

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  • Avoid Back-to-School Blues

    Quiz time! Question: What would delight a few bad students, but spell doom for today’s high-tech school systems?

    Answer: An IT meltdown.

    Learning can’t wait for expensive and labor-intensive IT work during the school day. And a server room is no playground. Mark Candalor, the technology coordinator for the Kane Area School District in Pennsylvania, had a eureka! moment when he realized that foul weather could wreak havoc on the systems that support his school. “Our A/C unit in the main server room sometimes trips breakers when there is a lightning storm. Rather than wait until someone comes in and finds the server room hot in the morning, I want to know right away if the A/C isn’t working,” says Candalor.

    So how did this savvy technology coordinator make the IT honor roll? He studied up, purchased a Temperature@lert sensor, and developed a backup plan. “I am using the Temperature@lert to send a text message through email to myself and my assistant if our server room gets too hot. This was the simplest and least expensive way I could find to achieve the goal,” he says.

    As any teacher will tell you, intelligence pays dividends well beyond the classroom. “We haven't had a lightning storm since we installed it,” says Candalor. “But we are looking forward to not cooking our servers in the future.”

    Candalor earns high marks for his techno-smarts. His Temperature@lert report card gets a big A+ from us!

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  • How to Master Disaster

    Your title may be “systems administrator,” but you know the truth: You’re the first line of defense against IT catastrophe. Just ask Ronald J. Bilak, of Prinkpack, Inc. When his office A/C melted down and the indoor temperature rose to the mid-80s, he knew he was playing with fire.

    “I work in a 24-hour-a-day, seven-day-a-week manufacturing plant. As the lone IT person in the plant, I am obviously not always there,” says Bilak, whose network equipment is housed in a locked office and vulnerable to unanticipated heat fluctuations. Fortunately, Bilak is a man with a plan. “My plant manager asked for a solution to this problem. I researched the Internet and found your product. I have since plugged it into my USB port on my computer in the office and set notifications to the maintenance section, where I am assured that if the heat gets above my set temp of 82°F, they will be notified to check my office.”

    That’s one small victory for Temperature@lert and a tremendous relief to Bilak, whose hard work and research paid off. “In IT we focus on disaster recovery,” he says. “With this tool we can focus on disaster prevention.  I have since notified my supervisor of the product and we have 15 similar plants that may have a need for something that is quick, easy and gives a piece of mind on possible overheating problems when you are not there.”

    Three cheers to Bilak for turning to Temperature@lert for avoiding IT disaster!

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  • Shocking News

    I recently received a question from a user about mounting hardware for the Temperature@lert USB edition. Since we like to keep things simple, I suggested some cable ties. Here's what I received back from the user:

    "This has to survive a shock test where the system will be placed on a barge in a lake and charges are detonated at various distances. I'll come up with something, and I'm sure that tie-wraps will be involved."

    Sounds like we may have a new marketing angle here: Temperature@lert. So reliable, you'll have to intentionally blow it up to get it to stop working (well, maybe the slogan still needs some work).

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